New Zealand Cricket has signed Hero VIDA and Ai+ Smartphone for India’s 12-match tour, giving the series title and powered by sponsorship rights. The deal shows how bilateral cricket, especially ...

Hardik Pandya has expanded his decade-long association with SG into footwear and apparel through the BORN TO BE collection.

With BARC ratings unavailable, Indian broadcasters are relying on history, brand relationships and bundled deals to defend ...

The Vedanta Delhi Half Marathon is expanding beyond a single race-day broadcast, with organisers planning multi-platform live ...

Intex Technologies has extended its cricket-led branding strategy by signing on as official series sponsor for the West Indies' India tour in 2026. The deal gives the brand visibility across the ODI ...

Pakistan Super League has confirmed its 2027 dates, keeping the tournament in a spring window that overlaps with the IPL for ...

The Bajaj Pune Grand Tour has been upgraded from UCI 2.2 to UCI 2.1, a move that should bring stronger international competition to the 2027 edition. The change comes as Pune builds towards hosting ...

FanCode has secured exclusive digital streaming rights for the Hong Kong Sixes 2026 in India, adding a fast-format cricket property to its live sports portfolio. The tournament will feature 12 teams, ...

Mohun Bagan Super Giant has added four new sponsors for the 2026-27 ISL season, widening its commercial footprint across consumer and industrial categories. The club still lacks a front-of-shirt ...

India has positioned its 2036 Olympic bid as a nation-building project under the banner of “Rising Together”, with Ahmedabad as the proposed host city. The IOC will review the plan on technical, ...