For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009 ...

Dive into AdExchanger's openAI ad enhancements coverage for the latest updates, expert opinions, and analysis shaping the ...

If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on ...

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from ...

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...

Dive into AdExchanger's Owen Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

In some regards, it’s been a rough year for Meta. It’s been hit with a number of major lawsuits, including a multistate action over the harmful effects of social media on children, resulting in an $18 ...

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of ...

Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...

ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look ...