Iyer will lead the organisation’s branded content, IP and marketing agenda, while Bhatt will oversee branded content ...

The shutdown followed a ruckus involving political workers who allegedly demanded a screening of Hanuman Ansh and tore ...

The launch comes as India’s baby-care market, estimated at over Rs 40,000 crore, witnesses robust growth; the range will be ...

Ishita Hora as senior vice president and Preitesh Ghag as the group creative director. The appointments come at a time when ...

Based out of Mumbai, Farah will report to Sameer Tobaccowala, CEO, Shobiz, in her role as vice president of Shortcut Shobiz ...

At ZEE5, Sodhi will work with Tejkarran Singh Bajaj, business head, ZEE5 India, and the wider team on the platform’s growth ...

The three new partnerships have a combined deal value of over Rs 130 crore, representing a 44% increase over the previous cycle.

Snap has elevated Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to ...

The chocolate maker wants its new bars, priced at Rs 499, to become a self-indulgence. Marketing Head Zoher Kapuswala ...

While the exercise is complicated, advertising effectiveness is measured by asking a deceptively simple question: did the ...

As traditional media loses ground, Asparsh Sinha, Managing Partner, OPEN Strategy & Design, says packaging is helping newer ...

OTT’s next battleground isn’t just great scripts—it’s the post-production craft that turns content into truly memorable, ...