The seafood brand's “Break Free From Chickensanity” spot from One23West uses psychological horror to show the madness of eating chicken day after day.

When a holding company can decline Coca-Cola after being handed the Pepsi account without the margin-crushing rigmarole of a competitive tender, it is evidence that the power balance has tilted, ...

A new multi-purpose bottle is using the practical demands of the jobsite to encourage tradespeople to prioritize hydration.

MrBeast’s new head of TikTok, Anton Pirisi, is bringing a more personal, unexpected and platform-native approach to one of the world’s biggest creator brands.

The new initiative brings independent creators into foodism's editorial and production ecosystem, offering brands a model for creator-led, mobile-first storytelling.

Walmart Canada’s senior director of creative and brand discusses why giving creators room to interpret a brand idea is central to its approach to content, culture and commerce.

The brand tapped creator Kitty Murphy to pitch its audience on open roles at the company.

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.

Publicis was awarded PepsiCo's global media account without a pitch.

"Together, they will bring fresh momentum to CMDC as we champion and build an industry that is strong, trusted and ready for what comes next," said CMDC president Shannon Lewis.

Tucker will serve as vice-president, business lead in Halifax, as the agency looks to deepen regional relationships and connect Atlantic Canadian clients with its national capabilities.

The ice cream brand has upped the ante in their Toronto billboard back-and-forth, with a spoonful of innuendo.