Canadian ad market is forecast to grow by 10% this year, slightly behind the global average of 11%.

The Humanity-created campaign aims to make conversations around infant and early childhood mental health feel less daunting and more approachable.

Fortier-Cyr takes over from Marc Dicko, who will lead digital, e-commerce and marketing strategy for L’Oréal’s SAPMENA zone.

The campaign by LG2 uses an unsettling visual metaphor as a reminder that one careless swim or boat trip without a lifejacket can have fatal consequences.