Canadian ad market is forecast to grow by 10% this year, slightly behind the global average of 11%.

The campaign by LG2 uses an unsettling visual metaphor as a reminder that one careless swim or boat trip without a lifejacket can have fatal consequences.

Fortier-Cyr takes over from Marc Dicko, who will lead digital, e-commerce and marketing strategy for L’Oréal’s SAPMENA zone.

The Humanity-created campaign aims to make conversations around infant and early childhood mental health feel less daunting and more approachable.

Formerly of Behaviour and Houseplant, Trimper joins the healthcare company as it expands its internal brand capabilities.

Next entry deadline is 17 September. by Gideon Spanier ...

KFC Canada is asking fans to look twice at their snacks in a new campaign for its Cheetos Flamin’ Hot collaboration.

The Trade War Response Group will help Canada's agency sector respond to challenges that could be caused by the ongoing U.S. trade action.

The "Doo More" campaign from Cossette positions the brand's watercraft as a catalyst for "a sick new life." ...

CEO Jeff Green said the job cuts are about preparing for growth, not financial trouble, as the adtech giant revealed a $1.5 billion cash pile in the 10 years since its IPO.

A new multi-purpose bottle is using the practical demands of the jobsite to encourage tradespeople to prioritize hydration.

Michelle Dias, director of public relations, communications and sponsorship, discusses the “less polished” look of its social content and why creator marketing makes her optimistic about an AI-focused ...