Articles written by Sayantan Choudhury ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya ...

Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked ...

WPP has announced a strategic collaboration with Universal Music Group (UMG), a music-based entertainment business. The ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

Continuing its endeavour to fostering mindful use of technology, vivo India has introduced the 6 th edition of the #SwitchOff ...

Articles written by Prabhakar Mundkur ...

The curtain has fallen on the 23rd edition of the Autocar Awards 2025 held at Taj Lands End, Bandra. The evening epitomised ...

Articles written by Gurtej Singh Chawla ...

It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.