McDonald’s brings SpongeBob and One Piece into one 15-toy Happy Meal set. A look at why collector behavior and fandom remix ...

Praytell adds Catherine O'Neill and Paige Weber as it brings media, creators and social under one Influence Department.

RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and ...

Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build ...

StarHub’s 5G+ campaign uses a fifth-bar visual, transit takeovers, and a Lau Pa Sat stunt to make coverage and speed feel ...

Toyota frames the Yaris Cross through Alice in Wonderland, using story cues to communicate features and scale creative across ...

Arla’s Feed Life masterbrand platform connects its UK portfolio, starting with a breakfast campaign built around humour and ...

Vitasoy reunites its 2009 cast for a new “Stand by me” film and an open call for stories, leading to a Hong Kong Station OOH ...

Burger King and Toei’s Dragon Ball Super collab in Malaysia uses store makeovers and collectible figurines to turn meals into ...

Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools are entering the purchase journey at the moment families compare prices, search for ...

John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production ...