INMA’s Newsroom and AI Master Class showed journalists building their own tools, The Times growing by publishing less, and a ...

News brands today must be consistent and establish an emotional connection with readers who increasingly distrust traditional ...

Licensing deals bring in revenue but turn publishers into inputs for AI answers readers never click through. Letting ...

Media Innovation Week in Madrid showed the industry has moved from asking whether to work with creators to asking how, and ...

During the recent INMA Media Innovation Week in Madrid, programming covered scarcity as a business model, the importance (but ...

At the recent INMA Media Innovation Week in Madrid, Hanne Louise Akernes of Bergens Tidende shared practical tips for ...

At INMA’s Media Innovation Week in Madrid, Sanoma Media Finland explained how one-on-one coaching drove AI tool use across ...

Subscriptions arrived on the later side. Vocento launched in 2015, El Mundo in 2019, and El País in 2020, and they’ve all grown fast once they did. El País is at 490k with almost 30% outside Spain, ...

The news industry has spent this year retreating from reach to loyalty. This week, INMA’s own numbers say the retreat buys ...

Arena Holdings is moving beyond mass reach to focus on what audiences actually value, using data and research to reshape its ...

At the INMA Africa Audience Development Summit, speakers showed that African publishers already operate where global news ...

A U.S. judge has dismissed Penske Media and Chegg’s anti-trust claims that Google used its search dominance to take their ...