The relationship between news media and Big Tech is complicated, but there’s an argument to be made that news publishers ...

What is a habit? During the recent INMA Building Direct Audience Master Class, media leaders shared how their companies are ...

Kanyinsola Aroyewun, director of media and content growth at Pulse Africa, shared during the recent INMA Africa Newsroom ...

Amos Mananyetso, editor at the Daily Sun, explained how selling the transformation vision to employees and investing in the ...

During the Building Direct Audiences Master Class, part of the INMA Product & Tech Initiative, media leaders shared how the ...

A new AI feature at the Los Angeles Times proves a cautionary tale of why news companies need to keep a human in the loop.

In the era of information overload, personalised newsletters offer a way to cut through the noise and build lasting reader ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Joe Ageyo, editor-in-chief of Nation Media Group, is heading newsroom transformation at the Nairobi-based news company.

T esting different headlines for an article is one of the most effective actions a newsroom can take to ensure articles are read more widely. The (loyalty) click-through rate (CTR ...

“First, the cost of broadcasting establishes a significant barrier to entry, making it economically infeasible for low-value publishers to distribute content that way. Second, on-device AI models ...

With the Spirit of Northern Ireland Awards, Mediahuis celebrates and showcases the very best that Northern Ireland has to ...