Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America. The two companies have a long-standing partnership for Hello Kitty in Europe, ...

Enesco has signed a license agreement to be the worldwide manufacturer and wholesale distributor for Designs by Lolita glassware. Lolita features hand-painted wine glasses, pilsners and other ...

Mattel has announced that its premium building brand Mattel Brick Shop will release a highly detailed, 1:1-scale buildable display model of the original Microsoft XBOX console. Created in celebration ...

For 28 years running, The Walt Disney Company has secured its spot as the No. 1 Top Global Licensor in License Global’s Top Global Licensors Whitepaper. For 2026, the company self-reported its ...

As football season approaches, Champs Sports is unveiling a new brand marketing platform, Game Day & Everyday, which underscores the brand’s investment in the licensed apparel category with the ...

Sanrio has announced a collaboration between its Kuromi character and KATSEYE, the global pop group, launching exclusively at Target stores in the U.S. on Aug. 14. The capsule collection spans ...

Jazwares, a global toy company, and Pretty Ugly, owner of the Uglydoll brand, announced a long-term strategic partnership to usher the brand into its next chapter. The collaboration will introduce a ...

Peanuts will open Snoopy in Style NYC – a free exhibition celebrating Charles M. Schulz’ comic strip through the lens of fashion, creativity and culture. Running from Sept. 2 to Sept. 26 in the ...

The U.S. toy industry delivered its strongest first-half performance in six years, with dollar sales increasing by 7% from January through June 2026, compared to the same period last year, according ...

Joss Hastings has been named senior vice president, marketing, Disney Consumer Products (DCP), reporting jointly to Asad Ayaz, chief marketing and brand officer, and Lisa Baldzicki, president, DCP.

Spin Master has announced it has reached a definitive agreement to acquire Hapiko, best-known for Stickerbox, a creative tool designed to bring children’s ideas to life. Stickerbox leverages Hapiko’s ...

Kids Preferred has announced a new licensing partnership with WildBrain to create a collection of Strawberry Shortcake plush and infant toys. The collection will celebrate one of the world's most ...