Abhishek Iyer has announced that he has joined India Basketball League as chief marketing officer. He updated his LinkedIn ...

The JioHotstar series features Paul John Indian Single Malt and Buffalo Trace Distillery, tracing the making of whisky and bourbon and their place in India's hospitality culture.

Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' ...

The streaming platform will offer its originals, TV shows, films and reality content through Starzplay in the Middle East and North Africa.

The workshop addresses a problem many marketers now recognise: AI can produce content at scale, but much of it looks and sounds the same.

According to a note from Stagwell, the agency is designed for the rapidly changing media landscape, in which brands 'must engage audiences while influencing the agentic systems that shape discovery, ...

Komerz has been appointed by the Indian women’s hygiene brand Pee Safe to lead its expansion into the UK and Europe. Under the partnership, Komerz will manage Pee Safe’s international growth across ...

Paul John Whisky, the Indian single malt brand from John Distilleries, has unveiled a new brand identity and packaging design centred on its connection to Indian craftsmanship and its Goa origins. The ...

In the 'Perspectives' column, Dr AL Sharada, trustee and former director, Population First, and initiator, Laadli Media Advocacy for gender sensitivity, and Aditi Chauhan, former Indian women's ...

Neeraj Roy, managing director, Hungama Digital Services, discusses the changing agency landscape, the evolution of media and content, and why he remains optimistic about India's creative economy.

Libas has entered the jewellery category with a portfolio of more than 100 styles, expanding its offering beyond apparel. The collection includes jewellery sets, mangalsutras, necklaces and chains, ...