However, a survey of Marketing Brew readers found a lack of consensus and conflicting viewpoints on the channel. Marketers agree that CTV is growing, with 38% of respondents expecting it to be a ...

Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing. About a month after the conclusion of the World Cup, the food and beverage giant, which owns ...

The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...

You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...

Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.