Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s ...

The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...

Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...

TV streaming officially surpassed traditional TV in reach among 18-to-49-year-olds back in 2023. So it’s no surprise that ad spend on CTV continues to rise. A 2026 IAB report projects an expected rise ...

The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.

The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.

You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...

When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, ...

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

The audience for the sport is growing, and teams are starting to pull in big brands with even bigger marketing budgets, like ...