The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

Banana Republic is stepping into original programming with the launch of a five-part short-form video series starring actor Jack Innanen, according to a press release. “The Agency” debuted Oct. 14 on ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

Challenger brands are having a moment in consumer packaged goods. The past few years have seen a raft of high price tag acquisitions as legacy conglomerates try to modernize and better appeal to ...

NEW YORK — Target is welcoming holiday shoppers into the Academy of Giftology for a holiday campaign debuting in early November. The holidays are a key moment for retailers and Target is trying to ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.