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Marketing Week35m
Unilever’s personal care CMO on upskilling marketing for ‘social-first’ future
Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.
Marketing Week48m
Currys CEO: ‘New generation of customers’ discovering the brand thanks to social strategy
During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...