The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...

M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named ...

The final quarter is predicted to be big for advertising spend. Global advertisers are expected to spend $299.2bn (£235.3bn) ...

Compare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him ...

First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.

The beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...