The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression ...

Hindustan Unilever’s Vim Floor Cleaner has transformed the entrance of Nexus Seawoods Mall into a showcase of both creativity ...

NIC Ice Creams has served up a delicious sight in Mumbai with a coordinated Out-of-Home blitz across Bandra’s prime set of ...

The creatives keep Chandrika’s iconic green-and-gold colours but give them a fresh, modern look. Images of golden coconut oil ...

Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions ...

The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

Rishabh Parakh, Director of SVA Media & Consultancy, shared, “We are proud to associate with CREDAI Chhattisgarh once again.

The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, ...

The Bandra-Worli Sea Link, a symbol of the city’s modern infrastructure, has become the canvas for a dynamic video projection ...