Woolworths has redesigned its Fresh Ideas magazine as the title marks its 20th anniversary, shifting the publication from a recipe-led format to a broader lifestyle guide built around food for ...
Patties Food Group has signed a strategic partnership with J1 League club FC Tokyo, marking what the company described as its first major sports-driven marketing expansion into Japan.
Celsius has been announced as the Official Energy Drink Partner for the Nike After Dark Tour Sydney, marking the brand's inaugural collaboration with the event.
The agency combines actuarially modelled calculators with search and content strategy to address the needs of these sectors. Founded by Mehdi Qerim, who previously worked at Yoke Digital and SGY, ...
The appointment will see Publicis become PepsiCo’s exclusive lead global media partner, bringing strategy, planning, activation, connected identity and technology together under a new model called ...
AI search has given marketers plenty of new things to measure and one rather important thing they still cannot reliably price ...
This news article was produced with the assistance of Mi3's AI automation engine, with editor curation and oversight. Want your daily shot of Mi3 smarts? Become a member of Mi3 Australia and ensure ...
Meta has gifted itself the right to photos, video, and voice that its smart glasses send to its systems via partnerships in Australia with Ray-Ban and Oakley, including clips taken deliberately and ...
SBS has been declaring to us all that it’s not afraid to go there. Now, that sentiment is encouraging the media operator to go beyond distinctively different content, and its own linear TV and On ...
Seven West Media’s former managing director and chief executive, Jeff Howard, has joined WiseTech Global as chief financial officer. The appointment comes as the group undergoes governance scrutiny ...
The Australian Centre for AI in Marketing (ACAM) has announced the launch of the Global Centre for AI in Marketing (GCAM), an international platform designed to aid marketing leaders in assessing ...
O have unveiled a national campaign titled 'Match with Mates', aimed at engaging young Australian sports fans. It seeks to ...
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