According to the report, over 75% of performance marketers face diminishing returns, impacting more than 30% of their spend, ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...

The action stems from an investigation launched in 2023 into X’s content moderation practices, particularly in relation to ...

A key highlight was the introduction of the 'Spotify Ad Exchange (SAX),' a programmatic offering that enables advertisers to ...

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In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.