Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

Agencies are terrified of disintermediation by platform automation, so they are positioning themselves as the indispensable ...

Indian publishers are increasingly raising concerns over the concentration of power within the country’s digital advertising ecosystem, particularly as AI-powered discovery systems threaten to further ...

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

Even among AI’s pioneers, there isn’t consensus on the technology’s biggest challenges, or just how profoundly it will reshape society. Against a backdrop of 114-degree Las Vegas heat, Ai4, dubbed the ...

At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

As preparations get underway for the 2028 Summer Games in Los Angeles, the International Olympic Committee (IOC) is embracing AI as a new operating model that spans multiple areas of its business.

Ad buyers poured more upfront ad dollars into streaming than linear TV for the first time this year, according to a new report, marking a major milestone in the transformation of television ...

In 2020, video game giant Electronic Arts placed advertisements into its fighting game EA Sports UFC 4 during “replay” moments. Branding in sports video games wasn’t new, but it largely came in the ...

The San Francisco 49ers are celebrating their 80th year in 2026 — nearly 180 years after the discovery of gold in Coloma, California, set off the Gold Rush. The NFL team was named after the fortune ...

Retail media has reached a new stage of maturity. But the biggest obstacle to its continued growth may have less to do with media than with the organizations managing it. Most brands now recognize ...