WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...

Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.

Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The Super Bowl has always attracted big ad money and this year is no different, with reports that some 30-second spots have sold for a record $8m, an indication of just how much live sport and event ...

AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

Advertising theory holds that effective advertisers should commit budget to media like TV, cinema, print, and out of home as these formats deliver high quality impressions – yet, across the world ...

PepsiCo used behavioural science to launch a new cookie brand in the Caribbean and Central America, a process of decoding the sensory experience and identifying consumption occasions and rituals in ...

To create disruptive innovation, brands need to appeal to people’s System 2 way of thinking as well as System 1 say Dave Lundahl and Greg Stucky of InsightsNow. By understanding when and why consumers ...