Artificial. It's one of the first things people associate with fast food. It's no wonder: most fast food is full of additives. In a category low on trust, Burger King fares worse. Our food quality ...

Nosotras Women Connecting, an NGO promoting women's rights in Costa Rica, convinced congressmembers to pass a menstrual justice bill using public media and PR stunts, social media, and a WhatsApp ...

BMW, the automotive brand, launched its electric vehicle (EV) range in the UAE by creatively utilising Google Maps to enhance visibility and drive test drives without traditional advertising costs.

Anzen Health, a medical technology brand, launched the 855-HOW-TO-QUIT helpline to support individuals struggling with opioid addiction in the United States by providing immediate assistance when they ...

Personal care brand Dove and sportswear brand Nike launched the Body Confident Sport program to combat the low body confidence that causes 45% of girls to drop out of sports, aiming to empower them ...

The world’s best companies and campaigns for media, according to the WARC Media 100. This year’s Media 100 rankings underlined the power of distinctive assets to create a recognizable ‘through line’ ...

Animal Alerts, an innovative earthquake warning system powered by pet health data, aims to provide timely alerts to residents in Lima, Peru, a region prone to seismic activity.

Dove, a personal care brand, collaborated with influential, authentic creators to promote self-acceptance, encourage everyone to embrace natural beauty, and raise awareness of the harmful effects of ...

LEGO is looking to widen its appeal and stay “super relevant” in the digital age by making its own video games and adding collaborations that would target the older end of the kids’ market.

Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings ...