Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

WWE is joining the microdrama world. If any entertainment brand knows about dramatic storylines and cliffhanging rivalries, it’s WWE. So, it only makes sense that they’re partnering with ReelShort—one ...

What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we told you that ...

We asked young consumers their biggest hobbies right now, and found not only their top pastimes, but some differences between groups that brands should understand… In the last year, hobbies arguably ...

Urban Outfitters and Cora released their first-ever commercials, targeting Gen Z with student-focused campaigns UGG recruited MUNA to bring a music-forward, Gen Z-favored spin to its back to school ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social ...

Gen Z loves the in-person shopping experience, especially the chance to browse, hang out, and explore stores IRL ...

Black Gen Z's contemporary dance trend, Verity the smiling AI assistant, and parents’ AI photos are all going viral.