Bharti Airtel shares are in focus as the company confirmed discussions with the Tata Group to merge Tata Play, its DTH business, with Bharti Telemedia. The merger aims to boost Airtel's non-mobile revenues,

Bharti Airtel has confirmed that it is in discussions with Tata group to merge their DTH businesses, Tata Play and Airtel Digital TV.

Leading telecom services provider Bharti Airtel on Wednesday said it is in talks with Tata Group for the merger of its loss-making Direct-To-Home (DTH) business. Airtel is holding discussions with the salt-to-software conglomerate for the merger of Bharti Telemedia,

The potential merger would combine Airtel’s DTH business, Bharti Telemedia Limited, with Tata Group’s DTH business, Tata Play Limited. The merger would create a larger and more efficient DTH company, which would be better positioned to compete in the Indian market.

Industry experts view that Airtel Digital TV-Tata Play merger as a strategic response to DTH market decline, driven by free-to-air (FTA) and streaming competition. They emphasise the benefits of consolidation,

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

Bharti Airtel confirmed its 'bilateral discussions' with the Tata Group to consider merging Tata Play's DTH business with Bharti Telemedia.

Bharti Airtel is in discussions with Tata Group for a potential merger of their DTH businesses, potentially creating a new industry giant. Learn more about the potential deal and its implications.

Development comes at a time the DTH business is feeling the pinch of streaming platforms and DD Free Dish, a free DTH platform run by Prasar Bharati

Tata and Bharti groups are finalizing a merger of their DTH businesses, Tata Play and Airtel Digital TV, due to consumer shifts to digital platforms. The merger, structured through a share swap, will boost Airtel's revenues and is to be managed by Airtel's senior management.

The confirmation, which came through an exchange filing, a day after reports said Tata Play and Airtel Digital TV were heading towards a merger