According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Arch Manning didn't simply rebuild his reputation on the field this fall; he reinforced the unrivaled earning power that ...

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

As Texas was solidifying its 45-38 win over the Mississippi State Bulldogs in Week 9, Manning was recording a $2.1-million loss in NIL dealings. At the beginning of the year, he boasted a benchmark ...

Although the Texas Longhorns were snubbed from this year's College Football Playoff, the team's star quarterback is back on ...

Texas Athletics and Humann inked their official partnership back on August 25, with Humann stepping into the foreground, with its logo being featured on the field of Darrell K. Royal Stadium, to UFCU ...

No other team in college football is projected to spend more on their 2025 roster than the Texas Longhorns. Head coach Steve Sarkisian and the Longhorns are reportedly expected to spend upwards of $40 ...

Texas A&M star quarterback Marcel Reed opens up about the possibility of leaving for a bigger NIL offer originally appeared ...

It has been an incredible offseason for the Texas Tech football program. Coming off a disappointing eight-win, five-loss season, head coach Joey McGuire knew he had to make drastic changes. So he did.

Texas Tech has been under a lot of heat as they flex their name, image, and likeness (NIL) muscles on the recruiting trail and in the transfer portal. Their newfound NIL war chest and blueprint for ...

Pro Football Hall of Fame quarterback and Fox Sports NFL color analyst Troy Aikman wanted to help UCLA football through name, ...