Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...

The Bear” was the seventh most-streamed title in the U.S. during the week of its Season 4 premiere, per Nielsen, hitting 917 ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The media giant will continue to leverage the firm's solutions across linear, streaming, digital and cross-platform campaigns ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...