Virat Kohli has chosen to end his lucrative eight-year partnership with Puma, opting for a new direction in his career.

In 2017, Kohli had signed an eight-year contract worth Rs 110 crore to link up with Puma as their brand ambassador. However, ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Kohli is now backing Agilitas Sports, a homegrown athleisure brand, where he comes on board as both investor and brand ...

Virat Kohli’s strategic business manoeuvres have recently drawn attention, particularly his decision to part ways with ...

Virat Kohli had inked a nearly Rs 110 crore contract with Puma for eight years, which was one of the highest for the Indian ...

Star cricketer Virat Kohli has invested in Indian sportswear start-up Agilitas and will serve as both co-creator and brand ...

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...

Virat Kohli, the first Indian athlete to sign a Rs 100 crore deal with Puma in 2017, has ended the partnership. He reportedly ...

Virat Kohli has become an investor and co-creator for Agilitas, a homegrown sportswear brand. Kohli, ending his relationship ...

Virat Kohli invests in Agilitas, plans global expansion, declines Puma's ₹300 crore offer, and remains brand ambassador for ...