Oct 7, 2024 · In 1985, Michael Jordan proved the ultimate vehicle to move Swoosh branded sneakers. The flight-inspired Wings logo signified his airborne endorsement. Funny enough, what instantly became a symbol for flight and youth culture originated while designer Peter Moore watched children board an airplane.

Nov 20, 2018 · Even if it only took him a couple of minutes, the Wings logo was Moore’s defining contribution to the Air Jordan line. “Historically, it represents flight,” David Creech, current VP …

Oct 22, 2019 · The inspiration behind the Jordan wings logo was playing off of the aviation theme of the Air Jordan name. Since the beginning, Nike often drew parallels of Michael Jordan and flight with photoshoots on airport runways, the sights and sounds of commercial airlines, and tag lines that include “take flight.”

Sep 22, 2023 · So, the Air Jordan logo represents a silhouette of the famous basketball player, Michael Jordan, leaping towards the net wearing his custom Nike sneakers. The logo was dubbed the ‘Jumpman’ to remind people of the skills that the basketball player possesses.

Dec 21, 2021 · History shows that the flight-inspired logo —and the brand it was associated with— took off amongst sports fans and budding sneaker enthusiasts alike. In fact, the wings logo became such a phenomenon that the follow-up to the Air Jordan 1, the Air Jordan 2, eschewed Nike’s signature Swoosh entirely in favor of the OG Jordan brand mark.

In the world of sneakers, few symbols are as instantly recognizable as the Air Jordan Jumpman logo. A silhouette that captures the essence of Michael Jordan’s gravity-defying grace, this...

With legs spread apart and the ball in the left hand in flight, the emblem captures Jordan in a position of dunking the ball in the basketball ring. Today, you can see the Jumpman logo on all branded products.

Moore’s design featured an airline-style badge or pilot wings, with a basketball and the words “Air Jordan” written above the image. The design was simple and powerful, capturing Jordan’s ability to fly and his nickname, “Air Jordan.” The Jumpman logo was created by Mr. Moore as well.

Dec 18, 2023 · The Jordan logo represents a footwear line and an entire cultural movement. This Jumping Man in mid-flight embodies grace, athleticism, and the spirit of the greatest player of all time, Michael Jordan.

Jan 29, 2024 · Nike was dedicated to giving Michael Jordan his own shoe and brand to grow with. That commitment is clear when you view the shoe’s distinctive logo. Moore designed a wings symbol, a precursor to the Jumpman logo, which was placed on the upper ankle of the shoe.