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Created in 2020, at the heart of the Black Community Commitment (BCC) – a 10-year, $100M joint commitment by Michael Jordan and Jordan Brand – is a focus on the four key pillars of economic justice, education, narrative change and social justice, and a desire to take action where it’s needed most.

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The Jordan Brand Innovates Through Thoughtful Design Choices with the Launch of the Tatum 3 Product News Meet Michael Jordan’s Newest Signature Shoe: The Air Jordan XXXIX

Jun 5, 2020 · Today, we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education.

Jun 21, 2024 · Michael Jordan and the Jordan Brand are announcing over $8 million in community grants and institutional grants across the United States to help create more equitable futures for Black Americans.

Michael Jordan and Jordan Brand’s commitment to the Black community incorporates investment in sustainable solutions to drive systems change in the areas of economic and social justice, education and narrative change.

As part of our joint, 10-year $100 million commitment, Michael Jordan and the Jordan Brand are committed to leading sustainable and meaningful change to directly impact the fight against systemic racism.

The definitive resource for the history of OG and retro Air Jordan's as told by the Department of Nike Archives