We've all heard of color psychology, but did you know that the connection between design and psychology extends deeper than color? Keep reading to discover nine fundamental psychology principles that will make you a better designer.

A complete list of cognitive biases and design principles. Tons of product examples, tips and checklists to improve your user experience.

Apr 5, 2017 · One of the basic studies helping designers to understand users is psychology. Today, we will figure out what a big part psychology plays in design and what psychological principles are essential to remember during the design process.

Oct 5, 2018 · As designers, we can leverage psychology to build more intuitive, human-centered products and experiences. Instead of forcing users to conform to the design of a product or experience, we can use some key principles from psychology …

Jan 29, 2025 · How Design Shapes Emotions. Color Psychology: Colors directly impact mood and perception.; Real-world examples include: Yellow (Optimism and Warmth): Bumble uses yellow in its branding to create a friendly, optimistic vibe for its users. Purple (Creativity and Luxury): The iconic purple wrapper of Cadbury chocolates signifies indulgence and luxury, creating an emotional connection with premium ...

Dec 4, 2019 · Psychology of design has a tremendous influence on the success and sustainability of design by triggering associations and displaying demand characteristics in a multimodal way. The paper is based on fundamental psychological theories and empirical evidences which are linked to applied examples from the world of art and design.

I’m talking about design psychology and the principles of human behaviour! Taking into account some basic psychological principles can greatly improve your design foundations and ensure that your design is as universal as possible.

Jan 3, 2024 · Design psychology examines the touchpoints where human cognitive processing, behavioural patterns, emotional needs, and social dynamics intersect with design. This section surveys major threads within this emerging field. Design psychology draws on evolving models of human information processing.

Jul 3, 2023 · By understanding the psychology of design, designers can create experiences that are not only visually pleasing but also meaningful and impactful. Let’s explore some key psychological principles that contribute to the success of great design.

Creating spaces to make us feel our best is a hot topic – in community planning, in the office and on HGTV. Sally Augustin, PhD, an environmental psychologist who is a principal at Design with Science, a design consultation firm, discusses how to design spaces to optimize well-being.