Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.7M views8 months ago
Related Products
Costco Wagyu
Costco Fruit Platter
Costco Meals
#costco
Top 10 Costco Black Friday Deals 2025
Top 10 Costco Black Friday Deals 2025
YouTube3 days ago
Costco Thanksgiving Shopping Guide - Everything You Need To Buy Right NOW
Costco Thanksgiving Shopping Guide - Everything You Need To Buy Right NOW
YouTube4 days ago
Top videos
10 Things You SHOULD Be Buying at Costco in November 2025
19:41
10 Things You SHOULD Be Buying at Costco in November 2025
YouTubeThe Deal Guy
1.9M views3 weeks ago
10 Things You SHOULD Be Buying at Costco in November 2024
20:03
10 Things You SHOULD Be Buying at Costco in November 2024
YouTubeThe Deal Guy
2.6M viewsNov 3, 2024
Top 10 NEW Costco Deals You NEED To Buy In November 2025
15:45
Top 10 NEW Costco Deals You NEED To Buy In November 2025
YouTubeBobby Parrish
496.4K views3 weeks ago
Costco Crab Legs
🤯 HUGE BLACK FRIDAY COSTCO HAUL!! NEW BEST SNACKS, PRE-MADE MEALS & THANKSGIVING DEALS! MASSIVE HAUL
21:47
🤯 HUGE BLACK FRIDAY COSTCO HAUL!! NEW BEST SNACKS, PRE-MADE MEALS & THANKSGIVING DEALS! MASSIVE HAUL
YouTubeJared and Britt
12.4K views3 days ago
COSTCO BEST DEALS this WEEK for NOVEMBER 2025! (11/19)🛒 EARLY BLACK FRIDAY DEALS CONTINUE!
17:14
COSTCO BEST DEALS this WEEK for NOVEMBER 2025! (11/19)🛒 EARLY BLACK FRIDAY DEALS CONTINUE!
YouTubeGina's Shopping Life
48.4K views1 week ago
🙌🏼 Take a look at this week’s Top 5 Costco Buys! The Blueberry Caramelized Cheesecake Croissants are incredible!! #costco | Costco Buys
0:50
🙌🏼 Take a look at this week’s Top 5 Costco Buys! The Blueberry Caramelized Cheesecake Croissants are incredible!! #costco | Costco Buys
FacebookCostco Buys
2.4K views11 hours ago