How one viral receipt hurt Five Guys
1:12
YouTubeMichael Girdley
How one viral receipt hurt Five Guys
For decades, Five Guys built its reputation almost entirely through word of mouth instead of traditional advertising. But when a photo of a nearly $24 meal went viral, the internet turned that same word of mouth against the brand. Without a direct way to communicate with customers, Five Guys struggled to control the narrative as its premium ...
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