Surreal Cereal’s “Fake Celebrity” campaign turned heads by reimagining celebrity endorsements with a twist. Instead of paying millions for A-listers, the UK brand tracked down ordinary people who shared names with icons like Serena Williams, Michael Jordan, Dwayne Johnson, and Ronaldo. Billboards across London boldly declared lines like “Serena Williams eats Surreal” — with a cheeky asterisk clarifying it wasn’t the tennis star, but a schoolteacher with the same name. The joke landed perfectly,

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