Design for the hardest student to serve, and the system gets better for everyone.

I've been in this work 22 years, and..

Every partner should have to re-earn the contract.

A week of reporting, done in ten minutes.

"Who owns student success? Who cares who owns it?"

AI and the Internet changed how students research colleges.

Here's what holistic review actually looks like at UCLA:

The head of admissions at UCLA just made the strongest case for community college

Brian Reed wants to kill the campus tour and rebuild it. His version:

AI is making enrollment teams faster. But is it making them better?

“Bigger isn’t better.”

Enrollment at the University of Denver and former NACAC president):

He covers AI for a living, and his closing note was blunt: people hate it.

"The career fair is dead."

Every conversation on The VineDown comes back to the same question:

Jenny Sawyer's hiring criteria, distilled: can they say no when no is the right answer?